Showing posts with label MUM. Show all posts
Showing posts with label MUM. Show all posts

Thursday, April 28, 2011

Ecofair 2011 - summary



Here is my short summary of Ecofair 2011, i had to write for my internship :)






Internship Summary:

Description:
During the 2 weeks of the internship I focused on the organization of the event "EcoFair". My position as a head organizer included the following responsibilities:
- group Leadership
- marketing
- budget
- action planning
- volunteer organization
- speaker organization
- debrief and set up for next year

Organization for EcoFair started in September 2010 with an initial visioning process that resulted in the main theme, the vision, the group agreements and the formation of a 15 person core team. This core team continued meeting weekly since September until the event started.

My position of head organizer included the leadership during these meetings, writing and following the agenda, upholding group agreements and supporting the team leaders in their efforts.

Group leadership:
during the whole year, a big part of my position was leadership within the group Taking and sharing responsibility, holding members and myself accountable for agreements and sometimes taking a strong position with the group where the most challenging parts for me.

Marketing:
during the 2 weeks of my internship, one of the most important parts was the short term marketing for the event. Since it was 3 weeks before the event, we focused on easy accomplishable strategies. Our media mix included online media (facebook: http://www.facebook.com/mumecofair, website: http://mumecofair.org/), newspaper (inlay in "the Source", articles in the "Fairfield legder", "the review", and other neswpapers), Radio (KRUU spots + interviews, KHOE interview, KMCD interview, http://www.exploreseiowa.com/pages/7361464.php, and others), Newsletter (information got sent out through: Bob Fergusons newsletter, The Chamber of Commerce, MUM newsletter, IA newsletter, Bill Pollacks newsletter, CVB newsletter, ASHII newsletter, and many others) as well as poster presence (3 types of posters put up on MUM campus, in fairfield, Ottumwa, Iowa City, Des Moines, etc) as well as flyer's in the fairfield area)
My job here was the organization of these efforts and the distribution of advertisement material.
Another important aspect of marketing was the networking aspect, which means being present at various meetings, inviting leadership members of the community to cooperate with us (Francis Thicky, Stuart Valentine, Bob Ferguson, Troy van Beek, Amy Greenfield, and many others)

Budget:
one main part for me, was to create a budget, make sure that it people stick to it, and to keep an overview of our income and expenses. A short version of the budget is attached. 
The biggest challenge with the budget was the insecurity of incomes and expenses. Since i did not have any experiences with events like this, it was very challenging for me to come up with a realistic budget. I used last years budget and adopted it to our needs and it turned out to be pretty accurate, even though our expenses where increasing and increasing and finally we end up with a small loss.


Action planning:
during the 2 weeks of my internship i spend a good amount of time organizing the more then 30 volunteers, we had 3 volunteer meetings where people could sign up for volunteer positions and get more info about where they could plug in. My head organizer for volunteers, Minca Borg, did a great job, and i supported her with all volunteer efforts. Further action planning included the creation of the final schedule, the reservation of all rooms, the planning for speaker needs and requirements, the coordination with the university and concrete planning of all needs for every event.

Volunteer organization:
as explained earlier, a big portion of the work went into organizing volunteers, and coordinating the efforts of everybody willing to help. To incentivize volunteering we cooperated with the local initiative "Hometown Hero Rewards Program" to distribute rewards to our volunteers, as well as we gave out free tickets and T-Shirts for volunteers.

Speaker Organization:
for all the out of town speakers I organized the booking, the contracting, the payment, the travel arrangements (booking flights, hotel rooms, organizing drivers for the weekend), as well as the check in, the presentation requirements, etc. This was the most expensive part of the event, since we payed about 6500 dollars for speakers, transportation and accommodation.

Debrief and set up:
since the event is over, we had 2 debriefing sessions with the team, where we went through the event, and looked at what had worked and what did not work. These notes will be handed over to next years organizing team, as well as booklet with the most important information from every team leader.
Furthermore we started planning the initial visioning process for next years EcoFair, which will be held in about 4 weeks and we hope that students and comunity leaders will participate and share their ideas for next years EcoFair.

Here you can find pictures of this years ecofair:

Here is a rather funny news clip about ecofair:

Friday, December 17, 2010

My Conclusion for my marketing paper


Conclusion

Based on these theories, there is only one logical order for successfull marketing to be set up. Taking in account the knowledge about how change gets created (see. Barrett), how modern marketing is defined in a holistic value based way (see Kotler), how specification leads to sustainable success,  and how integrity in a company is achieved (see Lederman) it is clear that every marketing strategy has to start with a personal assessment of values, believes and visions. After this is accomplished, the personal values get translated into the company’s vision, mission and core values. Based on this it is necessary to make a decision on what to focus on (product, service, or price) and implement this into the companies DNA, as well as the marketing messages that are sent out.


Steps
Goal
Questions
Exercise
1.    Personal values, believes, vision
Personal values, beliefs and visions direct the energy and attention an individual puts into his surroundings. It colors the perception and is the basis of every decision making process.
What are my personal goals in life? What do I stand for? What is important for me? What are my personal strength and weaknesses?
Imagine it´s your 100st birthday. What 3 things do you want the speaker to talk about?
2.    Companies vision, mission, values
Translate the personal believes into the Vision of the company. Only if these two are in line, the company can be successful, and the individuals working for it will be satisfied and motivated. This is the DNA of the company, guiding every decision.
What is our core business? What do we want to create in this world? What do we want to be known for? What are our vision, mission, values, and goals? What is our mantra?
1.       If your company never existed, the world would be worse off because…?
2.       In 1 short sentence, write the companies mantra. (Kawasaki, p. 8)
3.    Company and Customer segmentation
The companies DNA is now used for decisions regarding the market segmentation, the discipline of leadership aspired   (Operation, Product, Customer)
What do Customers think about our Company? What are the values that our customers care about? Which competitors provide the best value in each of these value dimensions?
How do we measure up against our customers on each dimension of value?
Why do we fall short of the value leaders in each dimension of value?
Ask a customer:
·         Tell me 3 reasons you like to do business with us.
·         What is the one thing we do that our competition doesn´t?
·         If our company closed tomorrow. What would you miss most? (Ledermann, p45)
4.    Company Branding
Aligning the internal processes with the marketing messages sent out.
Are the Vision, Mission and Goals communicated to all stakeholders (Employees, Customers, Shareholders, etc)? Do employees understand specific goals and objectives? Are they held accountable for achieving them?

Step 1: Write a one-paragraph description of your customers experience when using your product or service.
Step2: Call up a customer and have him write a one-paragraph description of using your product or service.
Step 3: Compare the two descriptions. (Kawasaki, p. 42)

The first step is of special importance for small companies, start-ups and entrepreneurs, since in many cases the business owner equals the company. Therefore it is especially important that his or her personal values are in line with companies values. The other steps have to be based on individual values in order to have a stable foundation. Companies that are in line with the personal values of their leaders and employees will on the long run be more successful.


Friday, November 5, 2010

MUM Marketing

Just started my new class "Marketing Management" and it already started off with two interesting projects.

For the first one we had one afternoon to create a video that is explaining what "Millennials" are. The assignment was to put it on Youtube and get as many Clicks as possible within two weeks. Therefore we chose a short clip format, with a lot of information, that is presented as engaging as possible. We also got some help from Leon, a Communications and Media student.
I have to say, that I am very proud about the outcome of this very short project!

As for now (after 1 day) we have 107 views, while our concurring group has 19 :D yey :)

Also we created a presentation on Porters 5 Forces of Competition
for those who are interested, here is the link

The 5 Forces of Competition (its a really bad presentation though)

The interesting part for me, in both of the projects was, that it took a very strong leader to get the groups going. Since both projects where very short (1-2 hours class time, ready by next morning) there was quite a bit of time-pressure.
It is interesting how you can influence the group by just stepping up as a strong leader. Even though i still feel that this kind of working has a very unclean energy, cause it tends to alienate group members, it is often important to do it.
It was a great learning process for me, once again, you challenged me MUM. Even though, as most of the time, not with the obvious (the stuff we learn is just very low level, but manipulating group dynamics is fascinating)

Love to all,
click and share the Video, after all, I still want to win :)