MUM Marketing

Just started my new class "Marketing Management" and it already started off with two interesting projects.

For the first one we had one afternoon to create a video that is explaining what "Millennials" are. The assignment was to put it on Youtube and get as many Clicks as possible within two weeks. Therefore we chose a short clip format, with a lot of information, that is presented as engaging as possible. We also got some help from Leon, a Communications and Media student.
I have to say, that I am very proud about the outcome of this very short project!

As for now (after 1 day) we have 107 views, while our concurring group has 19 :D yey :)

Also we created a presentation on Porters 5 Forces of Competition
for those who are interested, here is the link

The 5 Forces of Competition (its a really bad presentation though)

The interesting part for me, in both of the projects was, that it took a very strong leader to get the groups going. Since both projects where very short (1-2 hours class time, ready by next morning) there was quite a bit of time-pressure.
It is interesting how you can influence the group by just stepping up as a strong leader. Even though i still feel that this kind of working has a very unclean energy, cause it tends to alienate group members, it is often important to do it.
It was a great learning process for me, once again, you challenged me MUM. Even though, as most of the time, not with the obvious (the stuff we learn is just very low level, but manipulating group dynamics is fascinating)

Love to all,
click and share the Video, after all, I still want to win :)